Five layers between a visitor and a conversion. I score the gap.
Real screenshots, scored layer findings, named patterns, regulatory citations. I audit landing pages, cancel flows, pricing pages, and onboarding. Below: every audit I’ve published.
Published PFD audits. I add more as I run them. Click any card for the full PFD scorecard.
Salesforce homepage
39/100B2B SaaS · Homepage
Three competing heroes stacked in a single 1920×1080 fold. Twenty-six chunks above the scroll. Brand registers cleanly at 50ms; the visual thesis splits within three seconds. Foundation Critical violation caps the layer chain.
Read audit →Amazon Prime
26/100Cancel flow · Post-settlement
The FTC consent order banned the original Iliad in September 2025. Amazon shipped a one-page replacement that compresses the same dark-pattern intent: seven-tile sunk-cost carousel, three stacked save offers, two yellow equal-weight buttons.
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Send me your URL. I’ll come back with a read.
Same five-layer methodology I run on Adobe and Netflix, scoped to your page. If your problem is glaring enough that I can spot it from one look, you’ll get a sketch or rebuild fragment with the read. Otherwise you’ll get a written diagnosis I can stand behind, no upsell wall.
- A scored read across the five layers: cognitive load, first impression, processing fluency, perception bias, decision architecture.
- Named patterns + regulatory citations where applicable (FTC dark-pattern taxonomy, Brignull, EU DSA Art. 25).
- If the issue is obvious: a sketch or rebuild fragment showing the fix.
- A document you keep. No obligation to continue, no upsell wall.