Common questions.

I run your site through the five layers of Perception-First Design™: cognitive load, first impressions, processing fluency, perception bias, and decision architecture.

It’s a structured diagnostic, not “I think this looks nice.” You get a prioritized list of what’s costing you conversions and why.

Anyone with traffic that isn’t converting. I’ve shipped for ecommerce, SaaS, content sites, professional services. The common pattern: real visitors arrive, but the site is losing them in the first ten seconds. If your product works and your traffic is qualified, I can help.

First measurable lift usually inside 30 to 45 days. Big swings (3-4x) take longer because they’re compounding. The fastest wins are removing friction the visitor never told you about.

Brochure sites: 3–4 weeks from kickoff. Complex builds: 6–10 weeks depending on scope. I don’t rush. Perception work requires iteration. But I also don’t drag things out.

A 30-minute call to understand your business, your customers, and your goals. Then I do the perception audit on my end and come back with a strategy. You don’t need to prepare a 50-page brief. I ask the right questions.

Design and dev work on whatever’s blocking your sales pipeline. Could be a homepage rewrite, a conversion path audit, a new landing page, a checkout flow rebuild. I work like an in-house designer-developer who happens to also do strategy. You get my judgment on what to build and the build itself.

Conversion problems aren’t one-time. You ship a new page, traffic shifts, your audience evolves. A one-time project leaves you with a snapshot. A partnership means I’m watching your numbers and iterating against them.

Every site build includes one year of Growth Infrastructure hosting. After that, month-to-month with 30-day notice. I keep clients because the work produces results, not because of a contract.

You own your content, your domain, and your data. Always.

I’ll export everything and help with the transition. The custom infrastructure (hosting stack, licensed plugins, headless layer) stays with me, but your site will run on any standard host. No hostage situations, no surprises.

Sure. Try it. I mean that genuinely. Go build something with the tools available. They’re good. They’ll get you 80% of the way to something that looks like a website. That last 20% is the difference between a site people visit and a site that produces outcomes. You’re reading about it.

WordPress, WooCommerce, custom builds, headless architectures, static sites. If your project needs something non-standard, I’ll scope it honestly. If it’s outside my wheelhouse, I’ll tell you.

Selectively. If you need a white-label partner who applies a real methodology and doesn’t just push pixels, let’s talk. I’m not interested in being the cheapest vendor in the stack.

Sometimes. Design-only or audit-only engagements are possible if your team can execute the build. I’m picky here because Perception-First Design is most effective when design and code ship together. If you’re handing the design to a team that won’t follow the spec, you’ll get half the value.