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Last updated: March 4, 2026

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Intellectual Property

“Perception-First Design” is a trademark of Stefan Kovalik. The name, associated methodology framework, and related branding are protected intellectual property.

The methodology content on this site is shared openly for educational use. You may:

  • Reference and cite Perception-First Design with attribution to Stefan Kovalik
  • Discuss the methodology in academic, educational, or editorial contexts
  • Apply the principles to your own design practice

You may not:

  • Offer commercial services under the “Perception-First Design” name without written authorization from Stefan Kovalik
  • Create derivative works that claim to be or replace the Perception-First Design methodology
  • Reproduce substantial portions of this site's content without permission

Use of This Site

All content on aurochs.agency is provided for informational purposes. While I strive for accuracy, I make no warranties about the completeness or reliability of any information on this site.

Case studies and results referenced on this site reflect specific client engagements. Past results do not guarantee future outcomes.

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Aurochs shall not be liable for any indirect, incidental, or consequential damages arising from the use of this website or reliance on its content.

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