76 citations. Zero competitors. Perception-First Design™ workshops, audits, and keynotes.
Perception-First Design is a 5-layer cognitive psychology framework for designing how people actually perceive, decide, and act. Not opinions. Not best practices. 76 citations from two non-overlapping literatures: perception science and ADHD neuroscience.
The only methodology that connects psychology to design to implementation to measurement.
| Layer | What it governs |
|---|---|
| Layer 0: The Foundation | Cognitive Load. How much mental effort the interface demands before anything else happens. |
| L1 | First Impression. The 50ms judgment. Pre-conscious trust or rejection. |
| L2 | Processing Fluency. How easy it feels to understand. Fluent = trustworthy. |
| L3 | Perception Bias. The heuristics visitors use to evaluate quality, price, and fit. |
| L4 | Decision Architecture. How choices are structured to guide behavior without coercion. |
PFD Workshop
$1,500
Half-day / 4 hours
Your team learns the 5-layer framework applied to YOUR product. Live audit of your site or app. Actionable fixes ranked by impact. You leave with a list, not a theory.
PFD Workshop + Report
$3,500
Full-day / 8 hours
Everything in the half-day, plus a detailed written report. Scored findings, fix specifications, and before/after projections. The document your team references for the next 6 months.
Neuroinclusive Design Audit
$5,000 – $10,000
1–2 weeks
Comprehensive PFD analysis of your digital product. 76-citation evidence base. Scored by layer. Fix roadmap with implementation specs. Executive summary for stakeholders who need the short version.
Keynote
$10,000+
45–60 minutes
“Designing from the Edge” — how cognitive constraints become design material. For conferences, offsites, and leadership teams. I built a methodology on what the field treats as an edge case. They leave knowing why it matters.
Simply Smart Home
Revenue tripled. Repositioned digital photo frames as smart home décor. Same hardware, different perception. Disney licensed the brand. Partnership lasted four years.
iO Theater
Online ticket sales share for a 40-year Chicago improv institution. New booking experience. Built in half the time the previous agency quoted.
Vacuum Sealers Unlimited
Homepage load time, down from 3–4 seconds. Ten years, same client. Incremental optimization. The owner put three kids through college on that site’s revenue.
I went looking for other designers working at this intersection. What I found were developers, researchers, founders, tool makers. The design voice is barely in the room. Nobody is grounding design decisions in cognitive psychology. That is the gap. PFD fills it.
Designed from the cognitive edge case. Works better for everyone.