Your site could feel like this.
Real-time shaders. Procedural generation. Custom post-processing. Design, development, and infrastructure: one practitioner, one methodology, one bill.
Five steps. No mystery.
Every engagement follows the same methodology. The scope changes; the rigor doesn’t.
Discovery
I ask uncomfortable questions about your business, your customers, and where money is leaking. I dig until I understand what’s actually happening, not what you think is happening.
Perception Audit
I assess your digital presence through the PFD framework: cognitive load, first impressions, processing fluency, perception bias, decision architecture. Where are visitors bouncing and why?
Strategy
A prioritized plan that addresses the biggest perception barriers first. What to fix now, what to fix later, and what to leave alone. No busywork.
Build
Design and development through style tiles, wireframes, mockups, and production. Iterative, so you see progress instead of surprises. Each pass refines until it clears the perception bar.
Optimize
Perception work isn’t a one-time fix. I measure, refine, and adapt as your business evolves. The methodology compounds over time. That’s how $1M becomes $5M.
Two tiers. Both month-to-month.
Growth Infrastructure
$600/mo
You stop thinking about your website. It just works.
Managed hosting, performance monitoring, security updates, and ongoing optimization. When something needs attention, it’s handled before you notice. Your site runs on infrastructure I built and maintain, not a shared hosting box you’ll outgrow in six months.
- Managed WordPress hosting on dedicated infrastructure
- Daily automated backups with 30-day retention
- Security monitoring, firewall, and malware scanning
- Plugin and core updates tested before deployment
- Performance optimization (caching, CDN, image compression)
- SSL certificate management
- Uptime monitoring with 15-minute response, 7 days
- Monthly performance report
Month-to-month after first year. Included with all new site builds. Your data, your domain, always.
Strategic Partnership
from $1,500/mo
The methodology that turned $1M in revenue into $5M, pointed at your business.
Everything in Growth Infrastructure, plus Perception-First Design™ applied to your brand, your pages, your conversion paths. I’m the answer to “make it pretty”, because I know what pretty is, what makes it pretty, and when to invoke it, break it, or go around it.
- Everything in Growth Infrastructure
- PFD methodology applied to your brand and site
- Ongoing design iterations and A/B testing
- Conversion path optimization
- Landing page design and development
- Brand identity refinement
- Priority response and strategy calls
- Quarterly perception audit and roadmap
Month-to-month. 30-day notice. Your data, your domain, always.
One-off builds.
Need something built from scratch? Every project includes the full PFD methodology: discovery, perception audit, strategy, build. No template drops.
Brochure Sites
~$7,500
5–10 pages. Clean, fast, conversion-optimized. Designed to clear perception barriers and get visitors to act. Includes brand system, responsive design, and CMS setup.
Complex Builds
from $15,000
E-commerce, custom functionality, integrations, multi-step flows. Scoped precisely. No surprises. WooCommerce, custom WordPress, or headless architectures depending on what the project needs.
Brand Identity
from $6,000
Logo, typography, color system, brand guidelines. Built on PFD principles, not just what looks good, but what signals the right things to the right people. Style tile → brand system → production assets.
This runs in a browser.
Every pixel communicates.
Every project I take on gets this level of craft. How we work together:
Common questions.
Can’t I just use Squarespace / Wix / AI tools?
Sure. Try it. I mean that genuinely. Go build something with the tools available. They’re good. They’ll get you 80% of the way to something that looks like a website. That last 20% is the difference between a site people visit and a site that produces outcomes. You’re reading about it.
What platforms do you support?
WordPress, WooCommerce, and custom builds. If your project needs a headless architecture, static site, or something non-standard, I’ll scope it honestly. If it’s outside my wheelhouse, I’ll tell you.
What if I want to leave?
You own your content, your domain, and your data -- always. I’ll export everything and help with the transition. The custom infrastructure (hosting stack, licensed plugins, headless layer) stays with me, but your site will run on any standard WordPress host. No hostage situations, no surprises.
Is there a contract?
Every site build includes one year of Growth Infrastructure hosting. After that, month-to-month with 30-day notice. I keep clients because the work produces results, not because of a contract.
What’s the typical turnaround for a new site?
Brochure sites: 3–4 weeks from kickoff. Complex builds: 6–10 weeks depending on scope. I don’t rush. Perception work requires iteration. But I also don’t drag things out.
How does onboarding work?
A 30-minute call to understand your business, your customers, and your goals. Then I do the perception audit on my end and come back with a strategy. You don’t need to prepare a 50-page brief. I ask the right questions.
What does “perception audit” mean?
I assess your site through the five layers of PFD: cognitive load, first impressions, processing fluency, perception bias, and decision architecture. It’s a structured diagnostic, not “I think this looks nice.” You get a prioritized list of what’s costing you conversions and why.
Do you work with agencies?
Selectively. If you need a white-label partner who applies a real methodology and doesn’t just push pixels, we should talk. I’m not interested in being the cheapest vendor in the stack.